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India grows almost 1,000 mango varieties, but uses only 30 commercially, including Alphonso that forms the bulk of its exports. Ramping up refrigerated containers for sea shipments will boost exports.

More innovation in food processing will help overcome this problem. India and Pakistan are the predominant suppliers to West Asia, while Southeast Asian countries get their supplies mostly from the Philippines and Thailand. But most trade in fresh mangoes takes place within short distances. Mango promotion by the Agricultural and Processed Food Products Export Development Authority in Dubai, Denmark, Turkey and Germany is useful. This calls for greater collaboration between the commerce and foreign ministries, and private producers. India must focus on brand-building and having a marketing presence globally. But exports are dominated by Thailand, Mexico, the Netherlands, Peru and Brazil. India produces almost half of the world's mangoes. Now, over 1,000 tonnes of Alphonso, Kesar and other varieties have been shipped to the US. Exports have been valued at over $44 million in 2021-22, lower than $56.11 million in 2019-20, as the US halted mango imports for lack of physical inspections. Following a Covid-induced two-year gap, exports of Indian mangoes have revived, thanks to the resumption of export orders by the US and South Korea coupled with forays into new markets like Japan and Argentina. Nobody does it better when it comes to retelling these wondrous tales to a contemporary generation,' said Sohini Mitra, publisher, children's division at PRHI.Mangomania may not be dead in the fibre outside the subcontinent after all. 'From the tale of how the sea became salty to the pungent onion that makes our eyes water, Murty's selection of stories is always spot on, and a testament to India's rich folklore tradition. According to the publishers, Murty's latest book is an ode to our favourite summer fruit, and makes you wonder how the mango got its magical, delicious sweetness. 'Visually, the stark deep green of the leaves and the bright green or shining yellow of the raw/ripe mangoes was a starting point for the colors,' she added. 'The starting point for this book was the Mangoes! One of the most loved fruits with many memories associated with it for many people - from picking the fruit, the fragrance of the flowering mango tree, the different varieties of Mango and the different ways of eating it!,' explained the illustrator of the book and the chapter series. It is dotted with captivating and charming illustrations by Pachpande.

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The hearty tale is a story of a village where mangoes were ornamental fruits - more sour than sweet - and how the arrival of a guest and later a girl, who got free from a curse after being caught stealing mangoes, resulted in the fruit turning deliciously sweet.

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Her previous books in the chapter book series include 'How the Sea became Salty', 'How the Onion Got its Layers' and 'How the Earth Got its Beauty'. I often wondered how the summer mango got its sweetness and I wove this story for younger children hoping they enjoy it as much as they enjoy the magical mangoes,' said Murty. The size may be similar, but the taste is fantastic. It's our national fruit! Every state has its own variation.

'All of us like mangoes which come in summer.

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It is currently available for sale across offline and online stores. The book, illustrated by Priyanka Pachpande, is part of the Penguin Random House India's (PRHI) 'Puffin' chapter book series. Bestselling children's author Sudha Murty brings alive the fragrance of the flowering mango tree as she pays tribute to the king of fruits in her new chapter book, 'How the Mango got its Magic'.

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